SENKA - HYDRATION HEROES
Working from an existing storyboard and creative direction, the role was to translate the concept into a refined visual language through look development, motion, and material execution.
The key challenge was:
- Elevate pre-defined concepts into a cohesive and premium visual execution
- Maintain clarity while introducing dynamic motion and transformation
- Ensure product visibility remains the primary focus throughout
- Achieve a balance between stylisation and sensorial realism
Environments were designed to feel minimal and pristine, allowing the products to remain the focal point while enhancing the perception of hydration and freshness.
Material treatment focused on:
- Clean reflective surfaces
- Water-like transparency
- Soft lighting
- Subtle details
Products were introduced through a hero-style framing, using low-angle camera positioning to establish presence and importance.
Motion design was used to enhance narrative engagement, with elements such as:
- Products levitating and transforming into superhero forms
- Accessories such as capes and masks emerging to reinforce identity
- Fluid transitions driven by water bursts, mist, and droplets
These moments were designed to create visual interest while maintaining clarity and readability of the product.
Particular attention was given to secondary elements such as the cape, which was shaped to maintain structure and lift.
Avoiding a drooping silhouette ensured the form remained dynamic and conveyed a sense of strength and presence, reinforcing the “hero” visual language.
Close-up sequences focused on sensorial qualities, highlighting texture, absorption, and fluid behaviour.
Details such as:
- Liquid viscosity
- Droplets
- Soft reflections and refractions
were carefully refined to enhance the perception of hydration and product efficacy.
Visual development involved translating storyboard frames into 3D layouts, followed by look development and iterative refinement.
Key focus areas included:
- Lighting balance and material clarity
- Motion timing and transition smoothness
- Maintaining consistency across different product shots
Iterations were guided by internal review and client feedback to ensure alignment with brand expectations and campaign tone.
